Interactive Newsletter Provides Marketing Research
Gain greater understanding of your customers/prospects through web surveys & click-through tracking
Reports provide all the details you need, and more
- See real-time statistics on how well your newsletter is being read, which articles are most popular, and which subscribers are most active.
- Measure clicks from email, emails opened, page views, pages forwarded,
etc.
- Obtain the list of subscribers that looked at a particular article
or answered a particular survey question.
- Build new, targeted, subscriber lists based upon subscriber behavior.
- All reports can be downloaded and viewed in Excel or imported to your corporate database.
Feedback
and Detailed Reporting
Usage reporting, surveys, and reader comments tell you more about your
customers. Our service makes this simple because it builds these interactive
elements directly into your newsletter.
- Segment your subscriber list based on demographic and preference information
and dynamically determine the appropriate content to send to each subscriber.
Each recipient gets a custom newsletter.
- Allow readers to send "letters to the editor" in response
to articles.
- Use surveys to enhance interactivity and obtain statistics about your readers' opinions and preferences.
- Track individual survey responses back to the subscriber and build new segmented lists based on survey data.
To find out more send us an email or call us at 1-800-431-1658 (in the USA) or 914-347-2530 (outside the USA)
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