Promote products/services and build your brand by conducting one-to-one personalized campaigns
Personalized and Customized - in email and on the Web
- Personalize each newsletter with information from the subscriber database
(e.g., Dear John, ).
- Personalize the email SUBJECT line.
- Send one mailing that appears to come from many different people by
personalizing the FROM line for each message.
- Use layout and display rules to automatically determine which content
is available and to whom.
- Automatically respond to new subscriptions with a personalized Welcome
message.
- Personalization extends to the companion micro-site on the Web.
- All pages within the newsletter can include personal and customized
information for identified readers.
To find out more send us an email or call us at 1-800-431-1658 (in the USA) or 914-347-2530 (outside the USA)
- Segment your subscriber list based on demographic and preference information
and dynamically determine the appropriate content to send to each subscriber.
Each recipient gets a custom newsletter.
- Allow readers to send "letters to the editor" in response
to articles.
- Use surveys to enhance interactivity and obtain statistics about your readers' opinions and preferences.
- Track individual survey responses back to the subscriber and build new segmented lists based on survey data.
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